Recreation writer Activision Blizzard has expanded its partnership with esports media firm Akshon Media.
As a part of the deal, Akshon Media will turn into an official content material manufacturing associate for the 2022 season of the Overwatch League and the Name of Obligation League. The deal follows on from a three-year partnership between each events in 2020 which noticed Akshon produce spotlight movies for the Overwatch League.
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Akshon Media will now broaden its mandate and work with Blizzard Leisure to supply post-game match highlights and video content material for broadcast for the Overwatch League. Furthermore, it is going to be the primary time the corporate will produce match highlights for the CoD League.
Moreover Activision Blizzard, Akshon Media has produced content material for varied esports firms and organisations. This contains Overwatch groups Toronto Defiant and New York Excelsior, the Gaming Stadium, NYXL (previously Andbox) and T1.
Established in 2016, Akshon has advanced right into a multi-disciplinary leisure firm creating content material, constructing social communities and highlighting information and data.
Concerning the partnership, Roger Chan, CEO of Akshon Media, commented: “These manufacturing contracts for the worldwide franchises had been awarded to Akshon Media for our uncanny skill to create content material that actually resonates with the worldwide esports followers.
“Akshon’s hand-picked staff understands the storytelling wanted to reinforce the general fan expertise and we’re thrilled to proceed our relationship with Activision Blizzard.”
Previously, Overwatch League has additionally partnered with the likes of YouTube, Bud Gentle, Coca-Cola, Toyota, Intel and Twitter, amongst others. Nevertheless, final 12 months it surfaced that State Farm and Coca-Cola had been reevaluating its offers with the Overwatch League, in view of the harassment and discrimination allegations towards feminine workers at Activision Blizzard.
Because the begin of 2022, the CoD League has teamed up with esports operations firm Esports Engine and coaching platform Goal Lab. International buying and selling card firm Higher Deck additionally launched a line of playing cards to include the 2022 CoD League season.