Canyon Bicycles GmbH, a Koblenz, Germany-based direct-to-consumer producer of premium bikes, acquired a strategic fairness funding of undisclosed quantity.
The deal was led by LRMR Ventures, the household workplace of worldwide icon LeBron James and Maverick Carter, and SC Holdings, a US-based non-public fairness agency targeted on market-leading manufacturers.
Canyon is a direct to buyer producer of highway, mountain, triathlon, and concrete bikes that are completely out there on-line at www.canyon.com. Working with skilled groups and superstars equivalent to Mathieu van der Poel, Jan Frodeno and Fabio Wibmer, the corporate develops efficiency applied sciences for the very best stage of the game and integrates them into bikes for basic shoppers.
Now, the model will work with LRMR and SC to extend engagement within the US and within the e-bike class, elevate international model consciousness and ship the most effective on-line buying expertise. The brand new traders will be a part of the corporate’s current shareholders, together with majority holder Groupe Bruxelles Lambert and the corporate’s founder, Roman Arnold, to assist Canyon’s US development plans.
In parallel, Canyon is additional strengthening its digital capabilities by appointing Robert Kyncl, Chief Enterprise Officer at YouTube, as a board member.