Comscore (NASDAQ: SCOR), a Reston, Va.-based accomplice for planning, transacting and evaluating media throughout platforms, acquired Shareablee, an advertising and marketing analytics and measurement firm within the social media house.
The quantity of the deal was not disclosed.
With the acquisition, which closed on December 16, 2021, Comscore plans to broaden its Media Metrix® and Video Metrix® currencies to incorporate Shareablee’s social media engagement and video insights.
The mixed viewers insights of Comscore and Shareablee will give media firms, manufacturers and advertisers a complete understanding of cross-platform client engagement and attain. Integration plans name for Comscore digital merchandise to profit from Shareablee knowledge, permitting shoppers to broaden their digital footprint in merchandise like Video Metrix® with superior social video insights, and for Shareablee shoppers to have extra benefits with curated views of Comscore digital knowledge embedded of their Shareablee dashboards.
Comscore plans to retain the Shareablee crew after closing, with key members of administration, together with Tania Yuki, Greg Dale and Jonathan Lieberman, persevering with in management roles.
Based in 2013 by knowledge scientist/entrepreneur Tania Yuki,, Shareablee is a strategic advertising and marketing intelligence platform for manufacturers, content material publishers and businesses seeking to flip real-time knowledge from the social media panorama into actionable insights for the enterprise. The corporate counts lots of the world’s prime manufacturers as clients for its Knowledge Explorer product suite, together with Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media. The database tracks over 20 million manufacturers, publishers and creators in over 70 nations, offering scale and scope throughout all main social media platforms.
Led by Invoice Livek, CEO, Comscore combines digital, linear TV, over-the-top and theatrical viewership intelligence with superior viewers insights to permit media patrons and sellers to quantify their multiscreen conduct and make enterprise selections.
FinSMEs
20/12/2021
