Dentsu Group Inc. (Tokyo: 4324) (ISIN: JP3551520004) acquired Pexlify, a Dublin, Eire-based Salesforce consultancy.
The quantity of the deal was not disclosed.
Pexlify will be part of Merkle*, a technology-enabled, data-driven buyer expertise administration (CXM) firm inside Dentsu Group’s worldwide enterprise, Dentsu Worldwide. With this acquisition, Pexlify additional bolsters Merkle’s present Salesforce capabilities, including scale and geography within the UK and Eire for B2B and B2C shoppers. It provides experience in Salesforce Gross sales, Service, and Expertise Cloud options and additional expands Merkle’s present providing in Salesforce Commerce and Advertising and marketing Clouds.
Pexlify is a number one Salesforce Summit and MuleSoft associate with a crew of over 150 licensed specialists, 1000+ initiatives accomplished and 450+ certifications, and shoppers in industries resembling Monetary Providers, Hello-Tech, Client Items and Healthcare. Shoppers embrace Allianz, Amazon, Financial institution of Eire, Hilti, and Zurich. Headquartered in Dublin, and with places of work in London, Frankfurt, and Poland, the corporate gives strategic steering, discovery periods, design workshops and enterprise course of evaluation by way of to deployment, change administration and ongoing help.
Led by CEO Stephen Lambert, Pexlify is a Salesforce implementation associate with 150 workers throughout its Dublin, London, Frankfurt, and Poland places of work.
Pexlify’s staff will make the transition to Merkle, together with Lambert, and the Pexlify management crew. Lambert will report on to the UK CEO of Merkle, Anne Stagg. The corporate will likely be often called “Pexlify, a Merkle Firm” with rapid impact and develop joint go-to-market plans and speed up development throughout each companies.
Dentsu Group has greater than 1,300 Salesforce educated workers and over 3,000 Salesforce certifications, offering buyer expertise transformation options which might be aligned with Salesforce cloud capabilities. Within the UK, Merkle’s Salesforce providing has a longstanding experience in outcome-led buyer expertise, pushed by information and enabled by advertising and marketing know-how.
The Dentsu Group encompasses two operational networks: dentsu japan community, which oversees Dentsu’s company operations in Japan, and dentsu worldwide, its worldwide enterprise headquarters in London, which oversees Dentsu’s company operations outdoors of Japan.
With a presence in roughly 145 international locations and areas throughout 5 continents and with 65,000 devoted professionals, the group gives a complete vary of client-centric built-in communications, media and digital providers by way of its six management manufacturers—Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, and Merkle—in addition to by way of Dentsu Japan Community firms, together with Dentsu Inc., and can be energetic within the manufacturing and advertising and marketing of sports activities and leisure content material on a worldwide scale.
FinSMEs
22/06/2022
*Merkle, a dentsu firm, is a data-driven buyer expertise administration (CXM) firm that makes a speciality of the supply of personalised buyer experiences throughout platforms and units. It has a mixed strengths in consulting, artistic, media, analytics, information, id, CX/commerce, know-how, and loyalty & promotions. With greater than 14,000 staff, Merkle is headquartered in Columbia, Maryland, with 50+ extra places of work all through the Americas, EMEA, and APAC.
