Vitality drinks model G FUEL has introduced a partnership with North American esports organisation Sentinels.
In consequence, the model will develop into a presenting sponsor of Sentinels’ ‘unSENsored’ YouTube content material sequence along with launching a spread of co-branded merchandise.
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The content material sequence premiered on April seventh and showcased a spread of in-game communications from Sentinels’ rosters. The esports organisation at the moment fields groups in Fortnite, Apex Legends, League of Legends: Wild Rift, VALORANT and Halo.
Rob Moore, CEO of Sentinels, spoke on the partnership: “G FUEL is a gaming and esports staple, so we predict nice success with this partnership. Each followers and the esports group at giant will get to connect with the Sentinels on a deeper stage with ‘unSENsored.’”
Sentinels turns into the newest organisation to hitch forces with G FUEL. Within the final 12 months, the model has teamed up with the likes of Ghost Gaming in addition to increasing offers with Tribe Gaming and Tempo Storm.
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Cliff Morgan, Founder and CEO of G FUEL, additionally commented: “I’ve admired Sentinels’ esports dominance over the previous few years, and I’m excited to see what we construct collectively. Their want to attach with their followers and compete on the highest stage make them a super match for the G FUEL household.”
Esports Insider says: Sentinels securing a partnership with G FUEL is a strong transfer and in a roundabout way highlights the organisation’s development. With co-branded merchandise and different initiatives within the works, the deal is more likely to show fruitful for each events concerned.