GumGum to Add Consideration Metrics to Contextual Adverts
November 25 2022
Santa Monica, California-based contextual advert intelligence platform GumGum is so as to add consideration measurement metrics to all show inventive campaigns operating on its platform subsequent 12 months.
GumGum makes use of synthetic intelligence, pure language processing and patented algorithms to ‘learn’ on-line photos, after which place associated advertisements subsequent to them. Subsequent 12 months, the agency will add consideration measurement metrics to advertisements on its platform by a partnership with Playground xyz, whose Consideration Intelligence Platform (AIP) combines visible consideration measurement analytics and media optimization.
AIP might be built-in with GumGum’s contextual options, enabling advertisers to maneuver past viewing metrics and perceive the impression of their promoting. Phil Schraeder, GumGum CEO, claims the correlation between inventive and context – and the way that influences consideration – will change the face of digital promoting. Playground xyz CEO Rob Corridor provides: ‘Over our 4 years of finding out consideration we have confirmed that when manufacturers give attention to boosting consideration many different key efficiency indicators comply with. This software by GumGum is especially thrilling, on condition that, in a white paper we launched earlier this 12 months, we discovered matching the best inventive to the best context drove an 94% improve in consideration’.
Web pages: www.gumgum.com and www.playground.xyz .
