Ninjas in Pyjamas expands Razer partnership

Swedish esports organisation Ninjas in Pyjamas (NIP) has expanded its partnership with multinational gaming way of life model Razer. 

The 2-year deal will see the NIP groups utilizing Razer’s Enki gaming chairs throughout all ongoing operations. The organisation at the moment fields groups in CS:GO, VALORANT, FIFA, and Rainbow Six: Siege.

The expanded partnership follows an present eleven-month relationship between the 2 manufacturers. NIP first inked a multi-year take care of Razer in July 2021, which noticed gamers selling Razer peripherals and gaming desktops.

The brand new association will see Razer’s first gaming chair built-in into NIP workforce services. In response to the discharge, the implementation of peripherals and gaming desktops has been described as ‘greater than well-received’ by NIP’s skilled gamers. 

This information is the newest in a flurry of NIP partnerships during the last 18 months. This contains sustainable collaborations with Swedish vogue model Stiksen and the World Wild Life Fund for Nature (WWF). The latter deal inspired players to modify off their electronics to save lots of electrical energy.

As of this second, Razer at the moment has ongoing partnerships with 24 esports teams and five professional players. Most of those agreements contain gamers giving suggestions on product improvement, in addition to offering help in planning bootcamps and coaching.

Hicham Chachine, CEO of NIP, commented: “Ergonomics is a serious a part of our efficiency setup, permitting the NIP athletes and employees to keep up the precise posture when competing, coaching, and dealing for lengthy intervals of time. 

“Increasing our partnership with Razer and integrating them additional into our setup was a pure resolution to maximise participant comfortability and efficiency.” 

A few of NIP’s present companions embody Betway, GamerPay, and Zilliqa amongst others.