OpenWeb, a New York-based supplier of a neighborhood engagement platform, acquired Jeeng, a New York-based supplier of an viewers administration platform, for $100M.
The acquisition strengthens OpenWeb’s capacity to create one-to-one relationships with hundreds of thousands of customers. Jeeng will improve the neighborhood engagement platform’s supply of contextualized advertising and personalised messaging.
Led by Jeff Kupietzky, CEO, Jeeng, previously PowerInbox, gives personalised, automated and multichannel messaging options permitting publishers to drive new income with personalised viewers engagement. With it, publishers can personal and optimize their audiences – specializing in automated, cross-channel messaging tailor-made to viewers curiosity, simply managed and supported by a dynamic messaging platform. Jeeng helps 150 million distinctive month-to-month guests and over 650 publishers, together with VICE Media, The Atlantic, Crain’s, HarperCollins, and Vox Media, serving to them successfully construct relationships with readers throughout a number of channels with hyper-personalized messaging.
Led by Nadav Shoval, CEO, OpenWeb gives a expertise platform that empowers its companions to construct communities rooted in conversations and social experiences. OpenWeb works with greater than 1,000 top-tier publishers, internet hosting greater than 100 million lively customers every month. Based in 2015, the corporate has over 265 staff in New York Metropolis, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class buyers together with Georgian, Perception Companions, , Entrée Capital, The New York Instances, Samsung Subsequent, Dentsu, and ScaleUp. Thus far, the corporate has raised $393m in funding and is presently valued at $1.5 billion.
The acquisition is the third inside 12 months for OpenWeb. In January, the information firm bought Hive Media for $60 million, including experience and sources to reinforce its capacity to construct new, modern merchandise to empower publishers’ relationships with their audiences. In April, it acquired ADYOULIKE, a worldwide promoting platform, for $100 million. Most just lately, OpenWeb raised $170 million in Sequence F funding, bringing its whole valuation to $1.5 billion.
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