Productsup, a Berlin, Germany-based product-to-consumer (P2C) software program firm, acquired World of Content material, a ‘s-Hertogenbosch, The Netherlands-based product expertise administration supplier.
The quantity of the deal was undisclosed. It was made doable by Productsup’s Collection B funding spherical for greater than $70 million (€65 million) led by Bregal Milestone and Nordwind Capital. The remaining funds will likely be used to concentrate on product improvement and pursue further merger and acquisition alternatives.
World of Content material brings superior product content material syndication capabilities and in-depth information to the Productsup P2C platform. The corporate’s options embody sensible content material recognition and segmentation, and the platform is utilized by the world’s largest manufacturers and retailers, like AB InBev, Beiersdorf, GlaxoSmithKline (GSK), and L’Oréal.
Led by CEO Koen Looijmans, World of Content material powers ecommerce by sensible content material administration companies that allow environment friendly and safe content material recognition, content material segmentation, and product tales. The platform is at the moment working with greater than 1,500 manufacturers and retailers.
Led by CEO Vincent Peters, Productsup offers a product-to-consumer (P2C) platform that manages all product-to-consumer info worth chains throughout any platform, any channel, any expertise. Based in 2010, the corporate has grown to over 300 staff unfold out throughout workplaces worldwide and works with over 900 manufacturers, together with IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.