Smartfluence, a NYC-based SaaS influencer advertising platform, raised $2.15M in Seed funding.
The spherical was led by PACA Ventures. Ira Lubert and Jo Webber, each principals at PACA Ventures, will likely be becoming a member of Smartfluence’s board of administrators.
The corporate intends to make use of the funds to speed up buyer enlargement and improve its proprietary influencer automation software program – constructing built-in influencer relationship administration and e-commerce platform assist.
Based in 2018 by David Ko, CEO, Smartfluence offers a SaaS powered influencer advertising platform for manufacturers and social media influencers to interact with one another by using a quantitative analytical method. The answer allows manufacturers to automate and scale their influencer advertising applications by means of its proprietary data-driven algorithms to know influencer audiences by offering metrics like viewers credibility scores, model and curiosity affinities, viewers demographics, and estimated pricing. The influencer discovery engine helps manufacturers determine related influencers for his or her campaigns, customise and automate outreach in an effort to construct and nurture influencer relationships, and make the most of marketing campaign outcomes to refine search and double down on high-ROI relationships.
Clients vary from e-commerce shops to enterprises trying to scale their influencer discovery.