SponsorUnited, a Stamford, CT-based supplier of a world sports activities and leisure intelligence platform, raised $35M in progress funding.
The spherical was led by Spectrum Fairness.
The corporate intends to make use of the funds to proceed to speed up innovation and construct upon the its expertise, assembly demand for intelligence in advertising partnerships.
Led by Bob Lynch, Founder and CEO, SponsorUnited is a supplier of a world sports activities and leisure intelligence platform, delivering real-time traits and on-demand analysis that present invaluable insights. With over 10M belongings, 1M offers, 200K manufacturers, and 30K properties throughout sports activities, media, music, and occasions in a single SaaS database, the answer permits manufacturers, properties and businesses to companion extra successfully.
Initially rooted in sports activities – working with each main league and all however 5 main skilled groups within the U.S. – the corporate has expanded its monitoring capabilities to leisure and music, particularly, a key sponsorship vertical for manufacturers and entrepreneurs.
SponsorUnited at the moment serves 2,900 manufacturers and properties in over 25 international locations, monitoring 1.1 million sponsorship, media and offers per yr.
With the funding, SponsorUnited will add Chris Mitchell of Spectrum Fairness to the corporate’s Board as a Director and Emily Calkins (VP of Spectrum) as an Observer. They be a part of current members that embody SponsorUnited’s Bob Lynch and Alain Benzaken, CTO and COO, respectively. Present traders within the firm embody Marc Lasry, proprietor of the Milwaukee Bucks and Ron Fowler, vice-chairman and co-owner of the San Diego Padres.