Spotify Technology S.A. (NYSE:SPOT), the worldwide audio streaming subscription service, acquired Whooshkaa, an Australian podcast expertise platform that provides impartial creators, publishers, broadcasters and types a platform to host, distribute, monetize and observe on-demand audio.
The phrases of the transaction weren’t disclosed.
Led by Founder & CEO Robert Loewenthal, Whooshkaa gives progressive expertise that permits radio broadcasters to show their present audio content material into on-demand podcast content material.
This expertise will quickly be built-in into Spotify’s enterprise podcast and promoting platform Megaphone, empowering radio publishers to understand the complete potential of podcasts with Megaphone’s suite of internet hosting, distribution, reporting and monetization instruments. On the similar time, this porting functionality ought to in the end carry extra international third-party content material into the Spotify Viewers Community, bettering the size, attain, and influence, for its promoting companions.
In November, Spotify had reached an settlement to accumulate Findaway, a Solon, Ohio-based international chief in digital audiobook distribution, for an undisclosed quantity. The deal – anticipated to shut within the fourth quarter of 2021 topic to regulatory evaluate and approval – goals to speed up Spotify’s entry into the audiobooks trade, enabling innovation and bringing audiobooks to Spotify’s lots of of thousands and thousands of present listeners. Led by Founder & CEO Mitch Kroll, Findaway has developed a expertise infrastructure that can allow Spotify to rapidly scale its audiobook catalog and innovate on the expertise for shoppers, concurrently offering new avenues for publishers, authors and impartial creators to succeed in new audiences across the globe.
Launched in 2008, Spotify permits customers to find, handle and share over 70 million tracks, together with greater than 3.2 million podcast titles, without spending a dime, or improve to Spotify Premium to entry unique options for music together with improved sound high quality and an on-demand, offline, and ad-free music listening expertise.
In the present day, Spotify has 381 million customers, together with 172 million subscribers, throughout 184 markets.