Name of Responsibility League (CDL) franchise Atlanta FaZe has secured partnerships with gaming peripheral firm SteelSeries and its controller accent model KontrolFreek.
Because of this, SteelSeries and KontrolFreek will present the franchise with its vary of headsets and thumbsticks.
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Steelseries and KontrolFreek will develop into the franchise’s headset associate and thumbstick associate, respectively. All three entities may also collaborate on quite a lot of initiatives, akin to product testing, digital occasions and model activations.
The peripheral firm and accent model develop into the fourth and fifth companions of Atlanta FaZe. Its roster contains gaming furnishings producer RESPAWN, vitality drink model MTN DEW AMP GAME FUEL and controller model Scuf Gaming.
James Crowder, Head Coach of Atlanta FaZe, spoke on the deal: “We’re excited to align with SteelSeries and KontrolFreek, two iconic manufacturers with a tonne of wealthy historical past in esports and gaming and so they frequently push the boundaries of innovation for avid gamers
“It’s no secret that SteelSeries creates the very best audio in gaming and esports and our gamers have gained a number of championships utilizing KontrolFreek Efficiency Thumbsticks over time, so we knew we needed to be part of the SteelSeries and KontrolFreek households and provides our gamers a aggressive edge.”
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The franchise joins an in depth roster of organisations underneath the SteelSeries umbrella that features Tricked Esport, T1, and Mercedes-AMG Petronas Esports Workforce.
Esports Insider says: Partnerships between peripherals manufacturers and organisations are nothing new however for SteelSeries, becoming a member of forces with Atlanta FaZe is its first step into Name of Responsibility esports. Will probably be attention-grabbing to see whether or not the model expands its presence inside the esport throughout the remainder of 2022.
