Zift Solutions, a Cary, NC-based supplier of Associate Relationship Administration (PRM) and By-Channel Advertising Automation (TCMA) software program, raised $70m in funding.
Investcorp Expertise Companions led the spherical with participation from institutional buyers Arrowroot, Oxx, SSM, and AshGrove Capital.
The corporate intends to make use of the funds for go-to-market technique, proceed enlargement into worldwide markets, and additional help of progress.
Based in 2006 by Gordon Rapkin, Chief Govt Officer, Zift Options gives ZiftONE, a software program platform that delivers a complete, trendy platform that aligns channel advertising, channel gross sales, and channel operations. Clients include nationwide and worldwide manufacturers with famend channel packages. They’re served from three workplaces: Oxford, UK, Hoboken, New Jersey, and Cary, North Carolina.