Former President Trump has gained a distinct advantage by utilizing Truth Social as a vital means of connecting with his supporters. This platform empowers him to effectively communicate his political messages, leveraging the media’s extensive coverage.
Democrats find Trump’s impromptu social media posts, which often contain inaccuracies and spelling errors, beneficial to their agenda.
The strategist added that they were uncertain if it truly had an impact.
Trump has a significantly larger audience on X, previously known as Twitter, compared to Truth Social. He has an impressive 87 million followers on X, whereas he has just under 7 million followers on Truth Social.
In November 2022, the former president expressed his lack of interest in rejoining X after it was acquired by Elon Musk. Following the events of January 6, 2021, the former president had been banned, but Elon Musk lifted the ban upon taking over.
Trump recently made his first post on X since gaining the ability to tweet again. In his post, he shared an image of his mug shot from Fulton County, Ga., which was taken last August. Along with the image, he included a link to his campaign website. It’s worth noting that Trump had previously shared the same mug shot on Truth Social before posting it on X.
In a recent court hearing, the former president expressed his enthusiasm for the success of Truth Social, stating that the website is “hot as a pistol.”
However, according to certain Republican strategists, simply meeting the minimum requirements is not sufficient.
“I believe it is important for him to return to X,” expressed Republican strategist Shermichael Singleton. “His presence on that platform holds great significance, and he previously garnered remarkable engagement.”
“He has to be in multiple places at once,” Singleton added. “You want him to make the most of his influence.”
According to a recent study published in the Journal of Information Technology & Politics, Trump’s influence on Truth Social is not as powerful as it was on Twitter during the 2016 race.
According to Josephine Lukito, an assistant professor of journalism and media at the University of Texas at Austin and one of the co-authors of the study, he primarily targets loyalists.
According to Lukito, Trump still benefits from the situation.
According to the expert, Trump does not rely on everyone joining Truth Social for it to gain attention. She explains that even if individuals are not on the platform, they can still receive messages from Trump through news organizations that cover the platform.
According to Republican strategist Ford O’Connell, the specific platform doesn’t really matter. Whether it’s on Truth Social or Twitter, what’s important is that former President Trump is a skilled individual when it comes to generating media attention. He knows how to effectively utilize earned media to his advantage. So, whether it’s on Truth Social or any other platform, journalists will still follow his updates, and his surrogates and allies will help spread his message to a larger audience. Ultimately, this is how Truth Social can be beneficial for him.
President Biden has cleverly leveraged Trump’s posts to his advantage. He skillfully highlights controversial posts during fundraisers and shares them through his own social media platforms to ensure maximum exposure to a broader audience.
President Trump’s posts advocating for the repeal of the Affordable Care Act have been mentioned by the president. Additionally, the Biden campaign has ridiculed Trump’s recent social media post where he congratulated himself on winning two awards at his Florida golf club.
“Donald, congratulations on your impressive accomplishment,” wrote Biden on his personal account on X, responding to his Republican challenger’s boast about winning the trophies.
The post quickly went viral, captivating millions of viewers.
Biden’s team recently seized on a post from Truth Social, where Trump questioned if voters were better off than they were four years ago. They transformed it into a digital ad that focused on the turmoil caused by the coronavirus pandemic and Trump’s contentious remarks during that period.
According to a source within the Biden campaign, they firmly believe that just because former President Trump is not as active on social media as before, it doesn’t mean they will miss out on opportunities to expose the potential dangers associated with his actions.
